Children's television must rely on merchandising

A masterful article at Guardian UK Why Children's Television Must Rely on Merchandising. It's a battle and constant discussion we're always having with suppliers, licensees, studios, and creative folks that's all part of the big picture, "how do you make money in children's television." The shock on people's faces when we were doing Wishbone and told them, "No, PBS doesn't pay to produce the episodes," was constant. It barely paid for the kibble. Take a read. It's a fascinating study. Thanks, Guardian.