In the first quarter of 2010 kids 2-11 watched 24 hours of TV each week, compared to four minutes of internet video. Teens watched about 23 hours of TV per week, compared to 10 minutes of online video
But that doesn't mean advertisers put all their resources into television.
About 34 million teens aged 12 to 19 have $176 bullion in personal purchasing power...While they often spend that money in actual stores, they are doing their due diligence about the products and services online.
But I doubt it's always (or ever?) to find the cheapest price. To grab them, the networks try different approaches:
Networks too have to think about kids holistically when they're marketing shows to young viewers. Cartoon Network, as an example, invests a lot of marketing resources in gaming because kids 6-11 are heavy online gamers. "Whether addictinggames.com or platforms like that, our approach is to bring gaming to those environments by syndicating games and then promoting tune-in," said Vicky Free, VP of 360 marketing for Turner Broadcasting's Animation for young adults and kids. "We give them something they like first before hitting them with the tune-in message."
Is this so surprising? Does your anecdotal research show the same thing? The small amount of time online certainly surprised us around Salty Pretzels.
